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London Met Modules - MK-Marketing

Please click on a course (module) number to view its syllabus. Course (module) offerings may vary slightly from semester to semester, so please contact us to help you structure your curriculum.

Certificate Level (Sophomore Level Equivalent) 

MK1001   Introduction to Marketing
MK1003   Introduction to Public Relations
MK1004   Introduction to Advertising (Marketing Communications)
MK1050   Operations Management
MK1051   The Internet and Business
MK1052   The Retail Environment
MK1H02   Studying Marketing and Operations
MK1X01   Marketing
MK1X02   Sales Planning and Operations in an "E" World
MK1X21   Marketing


Intermediate Level (Junior/Senior Level Equivalent) 

MK2002   Marketing Communications
MK2003   Market Research 1
MK2004   International Marketing
MK2005   Consumer Psychology and Buyer Behaviour
MK2006   Public Relations Theory & Practice
MK2007   Retail Marketing
MK2008   Design for Business Managers
MK2010   Communications & Technology
MK2012   Branding
MK2051   Commercial Relationships
MK2052   Internet Logistics and Procurement
MK2E01   Marketing
MK2E09   Media Relations
MK2E11   Integrated Marketing Communications
MK2E22   Essentials of Marketing
MK2E50   External Resource Management
MK2E53   Retail Merchandising and Store Operations
MK2X01   International Marketing
MK2X02   Marketing Communications
MK2X03   Marketing Intelligence
MK2X04   Marketing Planning
MK2X05   Management Consultancy Project
MK2X21   Purchasing Management
MK2X22   Marketing Management


Honours Level (Senior/Master's Level Equivalent) 

MK3001   Marketing Planning and Control
MK3002   Strategic Marketing
MK3005   Services Marketing
MK3006   Advertising
MK3007   Customer Relationship Management
MK3008   Market Research 2
MK3009   Buyer Behaviour 2
MK3010   International Marketing 2
MK3011   Retail Strategy
MK3013   International Retailing
MK3014   Corporate Communications
MK3015   Public Relations Strategy
MK3016   Advertising Theory
MK3050   International Purchasing
MK3052   Strategic Logistics
MK3P00   Marketing Project
MK3P03   Current Issues in Advertising and Marketing Communications
MK3P04   Current Issues in Marketing
MK3P12   Current Issues in Retailing
MK3P16   Current Issues in Public Relations
MK3P51   Purchasing & Logistics Management Project